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New “Michelin Agilis 3” Launched To Capture Greater Commercial Light Truck Tire Market

Brand: Castrol
Posted: Feb 13, 2021

Offering Exceptional Solutions under the “Safer for Longer” Slogan

Michelin, the world’s leading tire company, is set to launch MICHELIN Agilis 3 into the commercial light truck tire market, targeting conventional load customers involved in people and goods transportation activities. The newly launched tire aims to capture the larger high-potential, light-load segment with exceptional solutions – in terms of safety, performance, and environment.

Shane Chadderton, B2B Marketing – Urban Mobility, Michelin East Asia and Oceania, reveals: “In line with Michelin’s “Performance and Safety Made to Last” brand promise, the new MICHELIN Agilis 3 is outfitted with innovative technologies and sophisticated features for long-lasting performance with optimum safety and environmental friendliness. These attributes not only provide a competitive advantage over current competitors in the same market segment, but also reinforces Michelin’s commitment for a more sustainable mobility. Essentially, this tire is well-positioned to be a sustainable urban growth engine. The latest breakthrough is a further evidence of Michelin Group’s sustainable performance strategy in favor of safer, cleaner, more accessible and more efficient mobility.

Key technologies and features incorporated in MICHELIN Agilis 3 include: Stone Ejectors, horizontal bars in the tread groove designed to minimize stone trapping, resulting in a tire that keeps customers’ downtimeto a minimum and lowers their running costs; Sidewall Shields, made with an abrasion-resistant rubber compound, that provide extra sidewall shoulder protection of 1.5mm thickness versus the current generation, without compromising the casing flexibility; Innovative Compound with higher density of silica & carbon black materials for improved wet grip, fuel saving, and mileageperformances; U-Shape Grooves that allow a higher water clearance for lasting wet gripperformance; Full Depth Sipes that help ensure good flexibility of the tread blocks, resulting in market-leading wet gripperformance, both when new and when worn; and Undertread which keeps the operating temperature cooler, thus reducing fuel costs.

With the aforementioned technologies and features, MICHELIN Agilis 3 delivers 3 outstanding benefits: shorter wet braking distance, 5% or up to 1.9 meters shorter when new, and 11% or up to 3.8 meters shorter when worn, when compared to its major competitors1superior mileage performance, 25% more mileage compared to its previous generation, with less downtime caused by tire damage212% superior rolling resistance3, plus 90ml/100km less fuel consumption and 228g/100km less CO2 emission, than average competitors.

Also mentioned during the virtual launch “As 97% of MICHELIN Agilis 3 are sourced within the region, it ensures effective on-demand delivery across Asia Pacific countries, as well as minimizes environmental impact and shipment costs. Moreover, the newly launched tire is specifically designed with reinforced casing to meet challenges of the region’s usages and road conditionsWith uncompromised performance plus all the benefits and advantages that come with it under the ‘Safer for Longer’ slogan, we are convinced that MICHELIN Agilis 3 will be warmly received and greatly appreciated in the Philippines.”

The new MICHELIN Agilis 3isnow available at Michelin’s authorized commercial light truck tire dealers across the nation, you may check dealers near you on this link: https://www.michelin.com.ph/auto/dealer-locator. All size ranges (including 4 new sizes), from 13- to 17-inch diameter, cover the entire light 1-to-3-ton load segment of Philippines’ commercial light truck tire market. For further details, please visit https://www.michelin.com.ph

1 Wet braking test conducted by TUV Rheinland Thailand Ltd, on Michelin’s request, in June 2020, on dimension 215/70R15C on Toyota Hiace Commuter, laden condition of 2,950 kg GVW. Comparing NEW and WORN MICHELIN Agilis 3 versus three other competitor brands of tyres. WORN condition: tres tested at 2mm remaining tread depth.

 Test result from Michelin internal test, conducted on real roads in Thailand, with 215/70R15C tires fitted on Ford Ranger (pickup truck). LoadFront axle1446 kg Rear axle1443 kg. Wear life index was calculated by the “Harmonic average” of 4 tires assuming the Customer regularly rotates tires.

3 Rolling Resistance Test performed at Thailand Automotive Institute and certified by TUV Rheinland Thailand Ltd, on Michelin’s request, in December 2019, on dimension 215/70R15C. Comparing MICHELIN Agilis 3 versus other competitor brands.

About Michelin

Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has more than 127,000 employees and operates 69 tire production facilities which together produced around 200 million tires in 2019. (www.michelin.com)

Media Contact

Fiona Valle

Marketing and Communications Officer | +639498896242 | fiona.valle@michelin.com

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